AT&T has come out with a commercial about two young kids who are made out to be Hansel and Gretel, walking through the city and dropping breadcrumbs to make a path to find their way home. Obviously, the breadcrumbs did not last in the city and they found themselves lost. When they realized this, the young girl takes out her AT&T phone and turns on the GPS.
This commercial was very witty in the sense that it shows how old society is no longer prevalent in today’s world. It is almost as if the breadcrumbs stood for security, you lay it down making a clear path to home, but people step all over it and it is no longer there. They subtly play off of parents’ fear in this commercial, showing, not telling, that there is no longer any security for your children so you should get them a phone to protect them from the dangers of the world. Unfortunately, this is a sad reality. Although AT&T portrayed this in a nonabrasive manner, it is true that today’s society is a lot more dangerous than how it used to be and we now need applications like this to stay safe. All of the “breadcrumbs” of old society are now vanishing right before our eyes with every new piece of technology that comes out. AT&T did a fabulous job scaring you into buying their product in a non-scary way.
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